Creating videos with AI has become more accessible, allowing anyone to produce professional-quality content without specialised skills.
Businesses and individuals alike are rethinking how they approach video production, with the global AI video generator market size estimated at USD 554.9 million in 2023 and expected to grow at a CAGR of 19.9% from 2024 to 2030, according to Grand View Research. Yet, the cost of these tools can vary widely, and it’s important to know where your money is going.
The right choice of platform goes beyond just features; aligning costs with your specific needs is essential for maximising both creativity and budget.
Detailed Cost Analysis of Top 3 AI Video Generation Platforms
These tables provide a clear overview of what each platform offers at different pricing levels.
Leonardo AI
Plan | Description | Pricing |
Free Plan | Limited access to video-generation tools | Free |
Professional Plan | Supports collaborative projects with extensive features | Priced on request |
Enterprise Plan | Supports collaborative projects with extensive features | Priced on request |
DeepAI
Plan | Description | Pricing | |||||||||
Free Plan | Explore AI with limited access | Free | |||||||||
Pay-as-you-go Member | Basic access with flexible payments | $5.00 (starting) | |||||||||
DeepAI PRO | Full access with additional features | $4.99/month | |||||||||
Feature | Free Plan | Pay-as-you-go Member | DeepAI PRO | ||||||||
AI Generator calls | Limited access | 100 per $5 | 500 per month | ||||||||
AI Video Generator calls | Limited access | 30 per $5 | 30 per month | ||||||||
AI Chat messages | Limited access | 350 per $5 | 1750 per month | ||||||||
Genius Mode messages | No | No | 60 per month | ||||||||
Genius Mode images | No | No | 60 per month | ||||||||
Ad-free experience | No | Yes | Yes | ||||||||
Private images | No | Yes | Yes | ||||||||
API Access | No | Yes | Yes |
InVideo AI
Plan | Description | Pricing | |||||||||
Free | Basic AI video creation tools | $0/month | |||||||||
Plus | For creators starting their journey | $20/month | |||||||||
Max | For growing and established creators | $48/month | |||||||||
Feature | Free | Plus | Max | ||||||||
AI Generation Minutes | 10 mins/week | 50 mins/month | 200 mins/month | ||||||||
iStock Access | No | 80/month | 320/month | ||||||||
Storage | 10 GB | 100 GB | 400 GB | ||||||||
Exports | 4 exports/week with Invideo logo | Unlimited exports | Unlimited exports | ||||||||
Standard Media Access | 2.5M+ | 2.5M+ | 2.5M+ | ||||||||
Voice Clones | No | 2 | 5 | ||||||||
Users | No | Up to 1 user | Up to 1 user |

Factors Influencing the Cost of AI Video Generation Platforms
Subscription Plans
AI video generation platforms typically offer a range of subscription plans designed to meet different user needs. Free plans are available, but they often come with significant limitations, such as access to only basic tools, restricted features and watermarks on your videos. These plans might be fine for hobbyists or those just experimenting with AI video creation, but they’re probably not going to cut it for more demanding projects. Paid plans, on the other hand, unlock a broader array of functionalities, including higher usage limits, enhanced editing tools, and additional support options.
For creative professionals and businesses who rely on consistent and high-quality video production, these advanced capabilities can be a must-have, making paid plans a more worthwhile investment.
When you’re choosing between a free and a paid plan, it’s worth taking the time to do a quick assessment of your specific requirements and how frequently you think you’ll use the platform. For example, if you need to produce videos with higher resolution, access to shared image generation libraries, or premium customer support, a paid plan may be the right option, bundling the type of features you’d typically be using. Some platforms also offer scalable plans that grow with your needs, providing flexibility that shifts depending on your month-to-month video production needs. It’s important to consider what you’ll need right now but also, what that might look like in the future, and choosing a platform and plan that will support any expansion over time.
Each plan has a different price point, but it’s also important to note that feature sets vary significantly across each platform, so it’s important to get to know what you can expect from each platform in terms of image and motion quality, the ability to use your own data to train models, the existing models offered by a platform, and other factors like speed of generation.
Free plans are always great for keep costs down, but the limitations can mean you’re pretty restricted on both productivity and creativity, leading to a need for upgrades down the line. On the flip side, choosing a paid plan without fully knowing the features included could result in paying for inclusions you don’t need right now.
If you’re able to identify the key features that are essential to your use case, it makes it easier to compare how the range of free and paid plans will deliver against exactly what you need.
Features and Tools
Quality, speed and accuracy of your AI video generations are the most important factors to consider, but the availability of advanced features is also something that might weigh in on your decision, particularly in higher-tier subscription plans.
Features such as high-resolution video outputs, AI-powered editing tools, the ability to work collaboratively with your team and use your own data sets to create your own models, fine-tuned to your specific aesthetic, are all typically reserved for premium users. Additionally, some platforms offer unique tools like voice cloning or integration with stock media libraries, which can improve the video creation process but also increase the overall cost. It’s important to keep in mind the list of features which are essential to your workflow.
For example, if your projects require a specific, branded style to all your videos, access to a platform that allows you to create and work with a model which you have trained on that style is a huge advantage. It means your day-to-day is more streamlined and the overall quality and useability of your video outputs is high. Functionality like this is worth paying for and you’ll see the benefit on a daily basis.
When comparing platforms, it’s worth running a roller over the range of tools provided at different pricing levels, to ensure that you are not overpaying for features you won’t use.
For example, if your primary focus is on basic video creation, opting for a plan with extensive but unnecessary video capabilities could mean there’s an unused portion of your plan every month. On the flip side, underestimating your needs can mean you’re trying to work with limitations in place that restrict your creativity or productivity. Remember that AI video generation is an iterative process, so opting for a plan that gives you that opportunity to riff is key to getting great video outputs.

Usage Limits
Usage limits are the core factor that many plans are based on for AI video generation platform, allowing you to create videos just occasionally, or at scale if it’s part of your daily workflow. Many platforms have restrictions on the number of videos you can create, especially in free or lower-tier plans. These limitations will be too restrictive for creatives with high production needs, and exceeding the allotted usage can lead to additional charges or the need to upgrade to a more expensive plan.
If you’re generating a large volume of videos, knowing these limits is important to avoid unexpected costs and interruptions to your workflow. Also, It’s not just about the number of videos; the quality and features available within those limits also play a role in determining the right plan.
Before committing to a subscription, think about anticipated usage patterns – for example, how many videos do you expect to create each month? How complex are your video projects? Do you need to factor in team, management or client feedback in the creative process?
If your needs are fairly straightforward, a lower-tier plan might suffice, but for commercial users, opting for a plan with higher or unlimited usage might be more economical in the long run, especially if you can commit to an annual plan, which often attracts a discount.
Evaluating all these factors in advance allows you to choose a plan that matches your production requirements without incurring unnecessary costs. Additionally, some platforms offer flexible usage options that can scale with your needs, providing a buffer for periods of increased production.
Integration with Other Tools
The ability to integrate AI video generation platforms with other digital tools and software can significantly enhance your video creation process. Many platforms offer integrations with popular design software, content management systems, and social media platforms, allowing for a seamless workflow from creation to distribution.
Evaluating the benefits of these integrations is important for determining their value. For instance, if your workflow involves frequent collaboration with other tools or platforms, the convenience of integration could justify the extra expense. Conversely, if integration is not a priority, you might opt for a plan that focuses more on the core video generation features.
When considering a platform, assess how well it integrates with the tools you already use. If you rely heavily on specific software for editing, project management, or distribution, choosing a platform with strong integration capabilities can streamline your workflow and save time. Additionally, some platforms offer API access, which allows for custom integrations tailored to your specific needs. While these options can be more expensive, they provide flexibility and efficiency that can be invaluable for larger projects or teams.
Support and Customer Service
One last thing to consider is the quality of customer support when selecting an AI video generation platform, particularly for businesses that rely heavily on the service.
Support levels can vary significantly between free and paid plans, with premium subscribers often enjoying more personalised and priority assistance. Users who encounter technical issues or need guidance to maximise the platform’s capabilities benefit greatly from reliable customer support.
The additional cost of a higher-tier plan can be well worth it for the assurance that expert help is readily available. In contrast, free users may have to rely on self-service resources, which can be limiting during urgent situations.
Evaluating the quality and availability of customer support is a key step in choosing a platform. For businesses, especially those handling mission-critical operations, responsive and knowledgeable support can be incredibly valuable. It’s important to consider the range of support channels offered, such as live chat, phone, or email, and check if these are included in the subscription plan.
Some platforms go further by offering dedicated account managers or specialised support for enterprise clients, a significant advantage for larger organisations. Ultimately, the decision should align with the level of support you think you’ll need and the potential impact on your operations if any issues arise.
That’s a wrap
Choosing an AI video generation platform goes beyond just looking at the price tag. It’s about finding the right match for your needs, whether you’re a casual creator or a business looking to scale. Aligning your goals with the right tools and support is key to making the most out of your investment. The market offers a wide range of options and price points, so making a well-informed decision now can pay off in the long run, saving you both time and money.
Take the next step with Leonardo AI. Check out our platform today to see how it can fit into your creative process and support your growth.