Spill Issue No. 02:
Keeping Creativity
Divine with AI

about the issue

In this edition, we interview the legend Shepard Fairey on hacking authorship, punk ethics, and why creative vision reigns supreme. See the behind-the-scenes of training an AI model on Fairey’s archive and how the tech doesn’t replace the artist - it rather gives him more ways to yell.

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Spill Issue No. 02: Vibe Marketing & The Rules Rewriting the Marketing Playbook

In this edition, we dive into Vibe Marketing, where creative ideas come with feeling before function. Like Vibe Coding, it’s about expressing bold concepts without limits. In this new creative space, the critical skills required are vision, taste, and judgement.

Spill Issue No. 01: Advertising & Marketing Edition

In this edition, we take a look at hyper-customization at scale, the makeover for AI UX, what audience participation looks like in 2025 and how brands are pushing the bounds of what's possible.