Most motorbike culture revolves around loud engines and louder egos. But for decades, Ducati has zigged where others zagged, and built a legacy on individuality. This time, with the help of Leonardo.Ai.
Take the Scrambler Ducati. Cool, understated, and full of attitude. But riders know the bikes are about more than looks or getting from A to B – they’re a way of self expression. And Ducati knows that freedom they crave needs to translate creatively both on and off the road…
Tapping into Individuality
Ducati has never been the type of brand to idle. They continuously push for smarter, sharper ways to connect with their riders and keep ahead of the category pack. But traditionally, going big on personalization tends to come with logistical baggage and limited creative flex.
Given the fact that seasoned riders say the bike is almost part of them, it was time for Ducati to extend this part of their identity into a digital space.
Personalization at Scale
Ducati teamed up with Leonardo.Ai to launch Hack the A.Icon – a real-time image generation experience that handed creative control to the Scrambler community.
In just a few clicks, riders and fans alike could create high-quality visions of their dream Scrambler. It was a smooth, interactive experience thanks to the close collaboration between Ducati’s established creative blueprint and Leonardo’s API.
Full-Throttle Impact with AI
From Scrambler Ducati die-hards to those who’ve never touched one, passionate creators drove image generation numbers into the thousands in just one week. This was a co-creation campaign at scale. If they could dream it, they could design it.
Each of the 15,000+ unique designs captured the creative attitude of Scrambler Ducati riders. Think vintage-inspired cafe racers to futuristic crafts, splashed with every kind of texture and color.
Fans also shared their visions online, raving about the process’s accessibility and output quality. The only thing they needed was imagination. And for Ducati’s marketing team, Leonardo’s technology added a whole new dimension to their strategy and brand storytelling.
A New Way to Honor Heritage
Hack the A.Icon stayed true to Ducati’s values by inviting fans into the design process. Leonardo’s tech simply became a tool wielded by the people who live and breathe Scrambler culture, resulting in designs that were unmistakably, irrevocably their own.
“Our goal was to provide our community with a playful and simple way to design their own Scrambler Ducati, directly from our digital touchpoints. We recommend Leonardo.Ai as a best-in-class platform for image generation – easy to integrate, extremely powerful, and producing excellent results. At the same time, it became an incredible source of idea and inspiration for future projects.”
– Rocco Canosa, Head of Scrambler Ducati Brand
When AI is dialed in just right, a brand’s marketing shifts up a gear. Engagement becomes truly authentic and meaningful. Just as Ducati found, blending their community’s core values with AI can strengthen brand loyalty – not just for existing fans, but new ones too.
Quick Summary:
- Brand: Ducati – Scrambler Series
- Campaign: Hack the A.Icon
- Tool Used: Leonardo.Ai Image Generator API
- Results: Over 15,000+ images generated by the Scrambler community
- Outcome: Increased engagement, UGC, and brand loyalty through AI-powered personalization